Sales and Distribution:
Tir Llwyd Industrial Estate
Kinmel Bay
North Wales
LL18 5JA
Source and Bottling Plant:
Trofarth Spring
Llangernyw
Conwy
LL22 8RF
Contact:
Ian Spooner – Sales Director
Tel: 01745 343504
Website: www.decantae.co.uk
E-mail: sales@decantae.co.uk
Still and sparkling mineral water supplied in 330ml and 750ml glass bottles, 250ml, 330ml, 500ml, 1 litre and 1.5 litre plastic bottles, 86ml cuplets and 500ml sports cap bottles.
Tir Llwyd Industrial Estate
Source and Bottling Plant:
Trofarth Spring
Llangernyw
Conwy
LL22 8RF
Contact:
Ian Spooner – Sales Director
Tel: 01745 343504
Website: www.decantae.co.uk
E-mail: sales@decantae.co.uk
Still and sparkling mineral water supplied in 330ml and 750ml glass bottles, 250ml, 330ml, 500ml, 1 litre and 1.5 litre plastic bottles, 86ml cuplets and 500ml sports cap bottles.
By now the low mineralisation content of Decantae’s water had helped to raise the popularity of ‘The Prince of Natural Waters’ in an increasingly competitive market. “However, things needed to change,” explained Ian Spooner, the company’s Sales Director. “To remain competitive in this aggressive market the company needed to invest in substantial new plant but had no funds.” Midlands based entrepreneur John Andrews OBE spotted an investment opportunity in Decantae and, in 1991, the Andrews and Johnson families, of which Ian is a member, bought the company. “We invested heavily in a new bottling plant to expand production. The business had lost ground to other mineral water producers during this period of change, so we really needed to find new markets.” The company embarked on supplying cuplets to all the major airlines and the production of plastic and smaller bottles quickly followed. Now the largest cuplet mineral water producer in Europe, the company invested a further million pounds in 2005 on bottling line machinery to increase production still further.
Decantae now supplies its low sodium and low calcium water in 20 different pack sizes to hotels and restaurants across the UK and Europe from its new distribution centre at Kinmel Bay, with turnover in 2005 reaching £2.5 million. “Our market is very globalised and Decantae needed a more modern image,” Ian said, “ so we recently launched a smarter glass bottle range designed entirely in-house.” So, with this, Decantae leaves behind for good the traditional Fleur de Lys adopted by Annette Hoskins at the company’s outset and moves forward to the future.
When the Hoskins family first began in 1986 to bottle and sell the mineral water which sprang from the slopes of Mynydd Branar at Trofarth in the northern Denbighshire uplands, they could hardly have guessed that two decades later the same water would be carried all over the world on the transcontinental flights of major airlines. Documented in The Domesday Book, the Trofarth spring’s water soon gained a place on tables and in supermarkets across Wales, recognisable with its Fleur de Lys logo and in the distinctive French-designed ribbed glass bottles for which it won the British Glass Design Award in 1996.
