The Traditional Welsh Sausage Company
Unit 1 Crwst Business Park
Ffordd Sam Pari
Conwy
LL32 8HH
Tel: 01492 576800
Website:
www.welshsausages.co.uk
E-mail:
info@welshsausages.co.uk
Over 30 different varieties of sausage including Traditional Pork, Pork with Country Herb, Pork & Leek, Pork with Blue Stilton, Reduced Salt Family Pork, Welsh Lamb & Leek, Merguez.
2005 BPEX National UK Traditional Pork Champion.
North Wales Sausage Champion.
All Wales Sausage Champion.
Smithfield Gold Medals.
On sale at:
Edwards of Conwy shop, Conwy.
Mail order via website.
Tesco, Asda, Morrisons, Sainsbury.
Unit 1 Crwst Business Park
Ffordd Sam Pari
Conwy
LL32 8HH
Tel: 01492 576800
Website:
www.welshsausages.co.uk
E-mail:
info@welshsausages.co.uk
Over 30 different varieties of sausage including Traditional Pork, Pork with Country Herb, Pork & Leek, Pork with Blue Stilton, Reduced Salt Family Pork, Welsh Lamb & Leek, Merguez.
2005 BPEX National UK Traditional Pork Champion.
North Wales Sausage Champion.
All Wales Sausage Champion.
Smithfield Gold Medals.
On sale at:
Edwards of Conwy shop, Conwy.
Mail order via website.
Tesco, Asda, Morrisons, Sainsbury.
"Sausage making should always be an art, not a science.” So says Ieuan Edwards, 2005/06 True Taste of Wales Ambassador and founder of Conwy-based The Traditional Welsh Sausage Co Ltd. Established barely three years ago, the company’s chef-developed range of around 30 different sausages has earned it numerous prizes, including the UK National BPEX Traditional Pork Champion in 2005, two Golds and one Silver True Taste Award and All Wales Sausage Champion.
The farmer’s son from Llanrwst has shown real entrepreneurial flair since first setting up his butcher’s shop in Conwy aged only 21. Later inspired by continental butchery skills acquired whilst training in Switzerland and Holland, Ieuan broke with tradition by introducing new meat cuts and products, cooked meat displays, marinades, hot food takeaways and award-winning pies.With customers travelling miles to buy from the Edwards of Conwy shop and internet sales growing rapidly, embarking on sausage production was a way of adding value and a new challenge. Employing both chefs and butchers, a range of recipes was tested at the Food Technology Centre at Coleg Menai and Asda took on the first trial. With consumer pressure for local produce mounting on supermarkets, Ieuan teamed up with the Welsh Development Agency and successfully approached the other big retailers. Now The Traditional Welsh Sausage Company’s products can be found in supermarkets throughout Wales, on British crewed yachts in the Mediterranean and as far as Hong Kong. After an enquiry to the Meat and Livestock Commission, their sausages even turned up at the Queen’s Birthday Celebration Dinner at the British Embassy in Bucharest.
And what of the future? Having largely concentrated on making gains into the supermarket sector, Ieuan says, “We’re now focussing more on local markets and getting our products into independent retailers.” New products are also under development. “With families struggling to marry up the foods their children like with those that are healthy, we’ll soon be introducing a lower fat healthy eating range which should make the task for parents a bit easier.” How about making more use of locally produced ingredients? “We’d certainly like to. Actually, the first of these may well see Conwy Brewery’s beer in a ‘Hog ‘n’ Hops’ sausage – a great way to bring together two fantastic Conwy products."
